Integrating social media into your business

Starting an account on Twitter or Facebook is the easy part of social media. Making it an integral part of your marketing and product experience is now the big challenge for brands and organizations

Find out how companies like Nordstrom and startup Alice.com are finding new ways to build relationships with customers by combining social media with outreach and operations.

Get inspired by one of the most interesting marketing stories of the past year.

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Speakers:

Adrian Ho – Zeus Jones

“Integrating Social Media into the Retail Experience”  - Nordstrom pioneering new ways to serve customers online and in-store

Adrian Ho is founding partner of Zeus Jones one of the top digital agencies in the U.S. He’s a regular speaker about the evolution in brands and branding along with developments in technology.

He works with clients such as Haagen Daz, Bobbi Brown and General Mills, among others. His work has been recognized by the IPA, the Effies, and most creative award shows.

Rebecca Thorman – Alice.com

Last minute cancellation from Alice.com

“The Social Business” – Making social part of everything from launch to customer experience

Rebecca manages community and PR at the start-up company Alice.com in Madison, Wisconsin. Alice.com is changing the way consumers shop for and purchase packaged goods, and has been growing rapidly since launch in June of 2009 due in large part to its social media involvement. Those relationships and success has garnered sports on CNN, Rachael Ray, The Today Show, and more. The Alice co-founders Brian Wiegand and Mark McGuire have an entrepreneur track-record that includes three previous start-up successes including their last company Jellyfish.com which sold to Microsoft. Rebecca's favorite brand of toilet paper is Cottonelle.

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